What Is A Niche?
A Niche is the main focus on a specific topic in the market. It could be a small but profitable segment of a market suitable for focused attention by a marketer.
Every online marketing business needs to have a target market to serve. In the simplest form, a niche is a group of people looking for stuff.
How To Choose A Niche For Your Website?
When choosing a Niche pick something you really love writing about or talking about, basically something you are interested in.
Whether it be an interest, passion, hobby, problem, or a need or a want.
There are thousands of niche’s out there, almost anything you can think of is a niche.
A niche can be a little confusing at first but it’s basically a specific topic. You don’t want it to be too broad either when choosing your niche.
An example of being too broad is talking about shoes, there are many different types of shoes out there. A targeted example will be something along the lines of best running shoes.
It cuts out all the other types of shoes and focuses mainly on running shoes.
Take time to think about what best suits you and stick to it.
Here are some topics to think about when choosing your niche:
- What do I really enjoy writing/talking about?
- Is it something I want to learn about if needed?
- What is my target market?
- Do I see myself writing on this specific topic for a long period of time?
It is great to make money when you write about something you love rather than stressing out trying to write about something you have no clue about.
By choosing a niche that you love, you can make it become a full time job, you just have to stay active and help others. Your information can make a difference in someone’s life.
The thing you have to remember is don’t let your online business feel like a day job, earning money online should be fun so be sure to choose a niche that you can enjoy writing about.
Every Niche out there can make a profit, you just have to stick to it.
Importance Of Sticking To Your Niche!
It is very important that once you choose your niche you stick to it.
You need to really be clear about what market you’re trying to serve for all your marketing efforts will grow from this.
Your main focus is to think about how people find and interact with you and your online business.
When people click on your site, they will decide in a split second if they want to stay or search elsewhere.
They will take a quick browse of your posts and see if it’s worth their time reading.
For example, you don’t want to confuse your visitors by talking about knives when your site is about shoes. You will most likely chase them away from your site and force them to look elsewhere.
Stick to your niche and it will benefit you in the online marketing world. You have to think, there are millions of people out there searching for all types of things so just keep writing and your niche will grow in due time.
It is also very important when writing topics on your niche to write content that is helpful and useful for your visitors. You want them to find answers so later when they have more questions they can turn back to your website.
What to do after you have identified your Niche and should I worry about Niche competition?
When you have identified your niche, it makes things more clear on what to write about and puts you in a better position to market your services.
No you don’t have to worry about niche competition because every person has a different style of writing and different ways to help people in their niche.
Also when writing, you can beat your competition using low competition key words. I learned how to use key words through a program called Wealthy Affiliate.
Remember, no Niche is too competitive!
If you are writing about running shoes, remember there are thousands of people looking to find out about which running shoe bests fits them, so it gives you thousands of people looking for your targeted niche.
Pretty cool how things work huh? Now you don’t have to worry about your competitors.Just enjoy writing about your Niche and don’t make it stress you out to the point where you feel like your back at a 9-5 job. The more you enjoy doing something the less it feels like a job.
I hope I was able to help you understand what a Niche is and how to choose one. If you have any questions or comments please let me know.
Have you ever had trouble choosing a Niche? Let me know on the comment box below.
Want to learn more on how to be an online marketer? Check out Wealthy Affiliate today.